Who We Are
AWSER is a Saudi family-founded house.
AWSER specialises in selecting and developing gifts for protocol, executive and official occasions, beginning with an understanding of the occasion, the recipient and what is appropriate for both.
As a family-founded house, we bring personal attention, direct responsibility and a long-term approach to every relationship and project.
The Name
AWSER|أَوْصَر
A name rooted in connection.
The name AWSER | أَوْصَر draws from Arabic meanings associated with covenant, bond and elevation — ideas that shape how we see a gift: as an expression of regard and connection between the giver and the recipient.
Some gifts outlast the moment. They become bonds.
Saudi Roots
Saudi in origin. Open to the world.
AWSER draws from Saudi culture — its stories, crafts, materials and arts — interpreting them through contemporary forms when relevant to the project.
At the same time, our selection is not limited to Saudi-made objects. The right gift may be a Saudi piece, an exceptional object sourced elsewhere, or something developed specifically for the project.
What Guides the Choice
There should be a reason behind the gift.
That reason may be the occasion, a story, an interest of the recipient, or a connection to a place, culture or relationship.
AWSER’s role is to understand that reason — and find the gift that expresses it appropriately.
Explore Gifting Solutions